Our Story

In 2016 a group of industry friends from the San Diego bar scene had the crazy idea of starting a tequila brand. With deep roots in the bar community and a passion for agave spirits, they recognized a huge gap and growing demand for high-quality, additive-free tequila that needed to be both affordable and fit seamlessly into any bar program. They knew that developing a tequila that prioritized quality, accessibility, integrity, and affordability was something that both bartenders and consumers could get behind and was the motivation and inspiration behind the start of Real Del Valle Tequila. but how do you start a tequila brand?

In 2018, a chance meeting in Mexico with a group of Agaveros (agave farmers) presented them with the opportunity of a lifetime. By partnering with these farmers they knew that they could not only create an amazing tequila, but one that honors the rich culture of agave farming and the heritage of Guanajuato. and with that, Real del Valle was born.

Named to reflect the "Royal Valley" of Guanajuato’s Valle de Santiago, the brand partnered directly with the agave farmers, ensuring a holistic value proposition and a deep connection to the community. This partnership not only helps stabilize agave prices but also integrates the farmers into the brand's growth and success. Echoing the founders' commitment to creating a brand that brings people together, the logo, featuring a Montezuma quail, is a symbol of community.

Our Tequila is crafted with quality in mind, focusing on the consumer's experience, whether at a bar or enjoying a bottle at home. Real del Valle offers a unique, affordable, 100% agave, additive-free tequila that respects tradition and values community - from the community in Guanajuato, to the bar community, to our brand partners and customers.